Exit-Intent® technology by OptinMonster grasps when a visitor is about to leave or exit your site. Just before they are about to leave, a popup powered by Exit-Intent® technology emerges that may be about offering a special discount or anything giving them a reason to stay with the website. It might be about asking them to subscribe so that they regularly receive updates about a product or service.
Exit-intent popups for publishers/bloggers
Publishers can use an exit popup (powered by Exit-Intent® technology) to make sure readers subscribe to their newsletters or receive an update whenever a new post published. Now, you make recurring revenue with ad platforms like AdSense whenever a new post is published on your website and a subscriber after receiving a link on email about the post visits your website. You see a rise in the number of visitors to your website as well revenue from pay per click/impression ad programs like AdSense or affiliate marketing whenever a purchase is made through the affiliate links placed.
In case you intend to flip your website through marketplaces like Flippa, you have a better Google Analytics and AdSense reports to show to prospects, thereby raising chances of a better pricing. The same is somewhat true about ecommerce sites, wherein instead of affiliate links, sales are made directly by you. The focus here is on reducing cart abandonment.
To know more about the types of popups (lightbox, fullscreen, floating bar, inline, and slide-in) supported on OptinMonster and also multi-step popups, why not refer our earlier post Multi-step popup forms: Why and how using OptinMonster.
Except in-line campaigns, exit-intent can be applied for all other popup campaigns (lightbox, fullscreen, floating bar, slide-in).
For WordPress and WooCommerce, here is the 4-step process to activate exit-intent popups:
Step 1: In the campaign builder, navigate to Display Rules.
Step 2: After adding rules to ruleset, click exit detected from the dropdown.
How sensitivity is determined?
For desktop, exit intent triggered by motion of mouse towards the browser bar. For low, it is 1 pixel away from the sides of the browser bar. For medium, 50 pixels, and for high, 150 pixels.
Since on mobile, there is no such thing as mouse, the exit intent is triggered by actions such as quickly scrolling the page and/or clicking the back button. It is low or medium when the user scrolls up the page, and high when user clicks the back button (subject to browser not blocking this behavior).
OptinMonster compatible for all prominent web platforms
OptinMonster is not limited to WordPress or WooCommerce. Instead, OptinMonster together with its Exit-Intent® technology can be implemented for all web platforms including BigCommerce, Shopify, and Magento.
Here is an article explaining the process to add exit popups on BigCommerce: How to Create a BigCommerce Popup That Boosts Sales.
Here is a YouTube video explaining the process for Shopify:
If using Magento, here is the place to refer:Increase Your Magento Sales Conversions.